“We really felt Rosie brought something different to the day, but which also complimented our other speakers.
Rosie came across (both to Red and to PlayStation) as incredibly authentic, and obviously very aligned with culture and what’s resonating in particular with youth culture at the moment.
Rosie really made PlayStation reconsider the way they approach their marketing and comms thinking and we’re already looking at how we can take her insights into our upcoming planning.”
Carly Pearson : Director, Red Consultancy
PlayStation
Red Consultancy extended an invitation for me to serve as their external voice on culture during their inaugural planning and Inspiration Day (2023) for the marketing & communications teams of PlayStation UK.
Project
I was tasked with exploring how PlayStation UK can offer a more comprehensive perspective on culture, crafting a bespoke talk and presentation, followed by a Q&A.
Brief
Addressing the role of brands in culture & community, and highlighting the potential contributions of PlayStation, I tailored my presentation to focus on four key areas:
⦿ Play
⦿ Self Expression
⦿ Creator to Community
⦿ Cultural Moments
Credits
PlayStation:
Head of Communications: Jess Benson
Marketing Director: Tom Whitaker
Red Consultancy:
Planning Director: Ed Staples
Director: Carley Pearson
